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    <loc>https://www.thisiscontroltower.com/the-wire/five-work-from-home-tips-you-can-start-today</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>THE WIRE - Five Work From Home Tips You Can Start Today</image:title>
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    <loc>https://www.thisiscontroltower.com/the-wire/5-questions-to-ask-before-hiring-a-marketing-agency</loc>
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    <lastmod>2021-03-18</lastmod>
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      <image:title>THE WIRE - 5 Questions to ask before hiring a marketing agency</image:title>
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    <loc>https://www.thisiscontroltower.com/the-wire/super-bowl-commercials</loc>
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    <lastmod>2021-02-10</lastmod>
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      <image:title>THE WIRE - Best Super Bowl Ads of 2021</image:title>
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    <lastmod>2021-01-12</lastmod>
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      <image:title>THE WIRE - The People Valuation</image:title>
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    <lastmod>2021-01-12</lastmod>
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      <image:title>THE WIRE - We’re All Online Now</image:title>
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    <lastmod>2025-05-22</lastmod>
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      <image:title>MARKETING - LET EM KNOW YOU’RE LOCAL.</image:title>
      <image:caption>We connect and manage all your location search services such as Google Business Profile so that your customers can get the most up to date information when they need it most.</image:caption>
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      <image:title>MARKETING - MARKETING. MODERNIZED.</image:title>
      <image:caption>Digital marketing is a funny thing, it can either work wonders or feel like you’re setting money on fire. From social ads to SMS, we take the guesswork out of the game and focus on custom, effective solutions tailored to you and your budget.</image:caption>
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      <image:title>MARKETING - GO SOCIAL!</image:title>
      <image:caption>Love it or hate it, social media is here to stay. And right now, it’s a global powerhouse when it comes to staying connected and engaging with your customers. We can handle all your social needs, from content creation to platform management, let us take you from shy to social butterfly.</image:caption>
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      <image:title>MARKETING - SEO THAT ACTUALLY WORKS.</image:title>
      <image:caption>We grow your customer base organically using state of the art search engine optimization tools that accurately target your audience one search result at a time.</image:caption>
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    <loc>https://www.thisiscontroltower.com/our-team</loc>
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    <lastmod>2020-11-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa9ab3a92f0a339db127aa5/1604954946293-XAUBYVYUBB9K0ADSE16V/AlliProfilePic.png</image:loc>
      <image:title>OUR TEAM - Alli Noland :: Founder / Chief Empathy Officer</image:title>
      <image:caption>Alli loves people. She loves listening to their stories and then re-telling those stories for even greater impact. As a professional communicator, Alli’s experience spans a wide array, including over 20 years in Public Relations, political campaigns, specialty retail management, restaurant management, and live radio. She’s also been enjoying going back to school to better serve PurposeFULL’s client base. Alli is passionate about helping brands become more strategic, effective, and efficient, to create more value for everyone. But her most fulfilling job is as a mom, community volunteer, connector and encourager to friends, family and partners.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa9ab3a92f0a339db127aa5/1604954946290-TM0S9TGGF0C6GPTXE04S/JessicaProfilePic.png</image:loc>
      <image:title>OUR TEAM - Jessica Dodson :: Founder / Chief Strategy Officer</image:title>
      <image:caption>Meet Jessica. She’s brand leader, marketing strategist, contagious optimist, and all-around builder-of-grand-connections. For more than 10 years she’s been on the front lines of brand and product strategy development and is a champion of building strong company culture. Those pieces when coupled with her background in non-profit and education, demonstrate her ability to lead with unique knowledge of how corporate and non-profit industries can maximize their partnerships. As a lifelong learner, traveler and volunteer, Jessica is passionate about doing good and enjoys translating that vision into strategy and tactics that move the needle, all the while creating lasting positive impact.</image:caption>
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      <image:title>OUR TEAM</image:title>
      <image:caption>Our Values</image:caption>
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      <image:title>OUR TEAM</image:title>
      <image:caption>Our Mission</image:caption>
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      <image:title>OUR TEAM</image:title>
      <image:caption>Our Purpose</image:caption>
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    <lastmod>2021-01-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa9ab3a92f0a339db127aa5/1610583175817-W3ZF1K1N9H2YK5WJR08I/Logosv2.png</image:loc>
      <image:title>BRANDING - SORRY, A GOOD LOGO COSTS MORE THAN $5</image:title>
      <image:caption>But it shouldn’t cost a fortune either. A well designed logo says a lot about the quality and service your business provides. We work with experienced designers to create custom, well designed brand identity systems that make a big impact on your audience.</image:caption>
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      <image:title>BRANDING - WHAT’S IN A NAME? EVERYTHING.</image:title>
      <image:caption>A good brand name is key to standing out from the crowd. You want it to not only reflect the personality of your business, but you want it to be memorable. We collaborate with our clients to come up with a name that fits both your business and your target market.</image:caption>
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      <image:title>BRANDING - WEBSITES THAT WOW!</image:title>
      <image:caption>So you’ve got a great name and a cool new logo, now what? Time to put them to work. We build beautifully simple, effective websites that aren’t just easy to use, they’re easy on the eyes.</image:caption>
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    <loc>https://www.thisiscontroltower.com/approach</loc>
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    <lastmod>2025-05-20</lastmod>
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      <image:title>OUR APPROACH</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa9ab3a92f0a339db127aa5/1605142027402-DAZJT5NZ3J6OHB85UJ1M/Research2.png</image:loc>
      <image:title>OUR APPROACH</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa9ab3a92f0a339db127aa5/1605142057170-HYWUY3MV0XDEQWB0GUEL/Strategy2.png</image:loc>
      <image:title>OUR APPROACH</image:title>
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    <loc>https://www.thisiscontroltower.com/take-action</loc>
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    <lastmod>2020-11-09</lastmod>
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    <lastmod>2025-01-14</lastmod>
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    <loc>https://www.thisiscontroltower.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-05-19</lastmod>
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      <image:title>Home - DREAM IT. BUILD IT. LAUNCH IT.</image:title>
      <image:caption>Whether it’s a start-up or a start-over, we give businesses the confidence to go forth and conquer the competition.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fa9ab3a92f0a339db127aa5/1610581232659-7BOJ70Y3CR1K8S9HS7FS/MobileFoodTruckv3.png</image:loc>
      <image:title>Home - TIME TO START THAT START-UP</image:title>
      <image:caption>Got a killer idea for a new business? We can help turn that dream into a reality by providing all the necessary steps in order to go from idea to thriving business.</image:caption>
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      <image:title>Home - WE’RE ALL ONLINE NOW</image:title>
      <image:caption>Let us help you transition your brick-and-mortar into a digital powerhouse by bringing your business into the future and maximizing your online potential.</image:caption>
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    <loc>https://www.thisiscontroltower.com/social</loc>
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    <lastmod>2020-11-10</lastmod>
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      <image:title>SOCIAL - PURPOSE STATEMENT</image:title>
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      <image:title>SOCIAL - PARTNERSHIP PLANNING</image:title>
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      <image:title>SOCIAL - COMPANY CULTURE</image:title>
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      <image:title>SOCIAL - MARKETING STRATEGY</image:title>
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    <loc>https://www.thisiscontroltower.com/nowboarding</loc>
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    <lastmod>2025-05-29</lastmod>
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    <loc>https://www.thisiscontroltower.com/promo</loc>
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    <lastmod>2024-10-24</lastmod>
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